Winging it is not a strategy.

A well-developed marketing and communications strategy serves as a roadmap for reaching your goals in a measurable way. It takes into consideration your strengths and opportunities, and drives you to think about what you might need to change or add. 

Here are six steps to build a killer marketing and communications strategy: 
  1. Consider your goals. What are you trying to accomplish? What does success look like? Where do you need to grow? 
  2. Know your audience. For you to be successful, you need to know who you’re talking to. Who is your ideal client or customer (be specific)? Where do they reside intellectually (what do they read, watch, or listen to to get their information)? Why do they care about you—what problem are you solving for them?
  3. Know your brand and how to talk about it. How do you show up on different channels? How does this align with what your audience wants and needs?
  4. Know your competition. Who are you in direct competition with? What is working for them?
  5. Create your content in your brand voice. Authenticity helps to build connection and trust.
  6. Measure your progress and adjust as needed. Without measurement and evaluation, how will you know it’s working? 

Interested in learning more? Contact us today to get started.