Purposeful Communications

A full-service strategic communications consultancy with Canadian roots and a global reach. Let’s work together to define what you do differently, clarify your voice, and spark conversation.

About

Principal and Founder Kate Chandler is an award-winning communications leader and trusted advisor to leadership and in-house teams at top-tier independent schools, universities, healthcare, government, start-ups, and private sector clients in Canada, the Middle East, and beyond. Kate is based on Vancouver Island, Canada and works across the globe.

What we do

We audit, research, strategize, create, and deliver powerful results. We serve as an extension of your in-house marketing and communications team. We help you navigate uncertainty and achieve your goals through strategic storytelling, capability building, and creative solutions.

Brand Strategy

When you’re ready to bring your brand to life – or to take it to the next level – our team will define your brand positioning, voice, story, and visuals for a powerful brand platform. Our process is collaborative and immersive.

We explore your competitive landscape, understand who your audience is and how they get their information, and what makes you stand out. Our team of strategic and creative thinkers, communicators, and designers is focused on understanding your strengths and value proposition to bring to life a bold and distinctive brand that is uniquely you.

Content Development

Great storytelling sets you apart. First, we build your content strategy so that you have a clear content map that outlines channels, roles, and goals. Then, we create content to connect with your audiences. This might include:

  • Awe-inspiring internal and external newsletters
  • Email campaigns designed to build loyalty
  • Clear, compelling website and social content
  • Blogs and storytelling
  • Executive messages and speech writing
  • Media materials
Crisis Communications and Issues Management

Are you ready for a crisis? It’s not a matter of if. It’s a matter of when. From preparation and planning to responding in the moment, we help you navigate uncertainty with transparency, accuracy, and speed. We offer strategic advice and support you and your organization prepare, respond, and recover from an unexpected situation. We equip you to lead during a crisis and maintain your trust and credibility within your community.

  • Strategic crisis communications preparation and planning
  • Social media response guidelines
  • Key message development
  • Media training and preparation
  • Media relations and coordination
Communications Audits and Roadmaps

We audit your existing messaging, marketing and communications materials, structures, and processes from start to finish. Our research will identify what is working and what needs work to provide you and your in-house team with a clear, measurable strategy. We call it a roadmap.

Our communications and marketing roadmaps guide your in-house team to success. We outline your objectives, who you are talking to, and what you are saying to them, and strategize the actions that will move you toward your goals. As we work together to implement it, we measure the results to make sure you’re successful.

Executive Positioning and Thought Leadership

We define your authentic executive presence, identify and prepare you for targeted engagement opportunities, and position you as an expert in your field. We work together to build influence and elevate your visibility. Our one-on-one and executive team workshops sharpen your communications skills and enable you to find and project your unique leadership presence.

Workshops and Training

We work with high performing teams to build your capabilities through coaching, workshops, and training designed for your unique needs. We hone your skills in areas such as crisis communications, media relations, and becoming a more confident public speaker.

Our workshops give you the tools and techniques to prepare for and manage unexpected scenarios, engage confidently with media, and inspire and motivate audiences.

Kate is extraordinary at her craft. Whether she’s creating campaigns, building brands, or crafting crisis communications, the outcome is always first-rate. I spent years working alongside Kate navigating the C-19 pandemic and not only did she build communications pathways that perfectly responded to the needs of the moment, but she also won awards for its ingenious branding in the process. I’ve never worked with a more effective, dynamic, and dedicated professional. Having Kate in your corner is such an enormous relief for a leader because you know the job will be done flawlessly, creatively, and with grace and good humor to boot. I cannot recommend Kate’s work more strongly and consider it my good fortune to have learned from her endless expertise. ”
Chief of Staff, NYU Abu Dhabi
News and Resources

Tips, information, and advice from our communications experts.

Communications audit
How to Conduct a Successful Communications Audit
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Are You Ready for a Crisis?
Are you Ready? Crisis Preparedness and Effective Communication for Educational Leaders 
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Six Steps to Build a Powerful Marketing Strategy
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Is your brand aligned to your purpose and values
What is Your Brand Purpose?
Aligning your brand with your organization’s purpose can build connection and...
Speak up. How women leaders can communicate more confidently.
Speak-up: How Women Leaders Can Communicate More Effectively
Who among us hasn’t been talked over, interrupted, or, infuriatingly, had...
Sorry not sorry. The art of the good corporate apology.
Sorry Not Sorry: Why Can’t Brands Get Apologies Right?
All too often we end up reading the headlines and cringing...
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