Purposeful Communications

A strategic brand and communications consultancy with Canadian roots and a global reach. We help you stand out from the crowd. We define what you do differently, clarify your voice, and tell your brand story. Simply and effectively.


Principal and Founder Kate Chandler is an award-winning communications leader who has worked with top-tier educational institutions, government entities, and private sector clients in Canada, the Middle East, and beyond. She is passionate about building great brands, shaping compelling narratives, and helping individuals and organizations tell their stories to diverse audiences.

Kate lives on Vancouver Island, Canada. She currently serves as Co-Chair of the Cowichan Women Against Violence Society Board of Directors and in her free time you can usually find her outside with her dogs.

What we do

We develop brand platforms, craft marketing and communications strategies that drive results, and offer guidance on the most challenging reputational issues. We respectfully acknowledge that we offer these services on the traditional and unceded territory of the Quw’utsun peoples and are honoured to live, work, and learn here.

Brand Strategy

When you’re ready to bring your brand to life – or to take it to the next level – our team will define your brand positioning, voice, story, and visuals for a powerful brand platform. Our process is collaborative and immersive.

We explore your competitive landscape, your audience (and their motivations, mindsets, and goals), along with your strengths and value proposition. Our team of strategic and creative thinkers, communicators, and designers is focused on understanding what makes you stand out and bringing that to life in a bold and distinctive brand that is uniquely you.

Content Development

Great storytelling sets you apart. First, we build your content strategy so that you have a clear content map that outlines channels, roles, and goals. Then, we create content to connect with your audiences. We can support you with:

  • Inspiring internal and external newsletters
  • Email campaigns
  • Clear, compelling website and social content
  • Blogs and storytelling
  • Executive messages and speech writing
  • Media materials
Crisis Communications and Issues Management

Are you ready for a crisis? It’s not a matter of if. It’s a matter of when. From preparation and planning to responding in the moment, we help you navigate uncertainty with transparency, accuracy, and speed. We offer strategic advice and support you and your organization prepare, respond, and recover from an unexpected situation. We equip you to lead during a crisis and maintain your trust and credibility within your community.

  • Strategic crisis communications preparation and planning
  • Social media response guidelines
  • Key message development
  • Media training and preparation
  • Media relations and coordination
Audits and Roadmaps

We audit your existing messaging, marketing and communications structures, and processes from start to finish. Our research will identify what is working and what needs work to provide you and your in-house team with a clear, measurable strategy. We call it a roadmap.

Our communications and marketing roadmaps guide your in-house team to success. We outline your objectives, who you are talking to, and what you are saying to them, and strategize the actions that will move you toward your goals. As we work together to implement it, we measure the results to make sure you’re successful.

Executive Positioning and Personal Branding

We define your authentic personal brand, identify and prepare you for targeted engagement opportunities, and position you as an authority in your field. We generate increased visibility and build influence and reputation. Our one-on-one and executive team workshops sharpen your communications skills and enable you to find and project your unique leadership presence.

Workshops and Training

Through coaching, workshops, and training sessions designed for your needs, we work with high performing teams to build your capabilities. We hone your skills in areas such as crisis communications, media relations, and becoming a more confident communicator.

Our workshops equip leadership teams, communicators, and others with tools, techniques, and takeaways to prepare for and manage unexpected scenarios, engage confidently with media, and inspire and motivate audiences.

Kate goes all in. She has high standards, great judgement, and does a hell of a lot more than give advice. Although a consultant, it feels like Kate is an integrated and integral part of the team. Kate’s a pleasure to work with. She brings expertise, experience, high standards and great judgement to everything she touches. More than all that, she gets shit done.”
Founder, Tall Tree Health and Sprout Health
News and Resources

Tips, information, and advice from our communications and marketing experts.

Are You Ready for a Crisis?
Are you Ready? Crisis Preparedness and Effective Communication for Educational Leaders 
In an era characterized by systemic social injustice, climate change, soaring...
How to use ChatGPT effectively
ChatGPT and Me: How Can We Use AI to Work Smarter?
Are AI tools like ChatGPT and Dall-E-2 the future of creative...
Steps to build a powerful marketing strategy
Six Steps to Build a Powerful Marketing Strategy
Over the past few years, people’s values, mindsets, and behaviours have...
Is your brand aligned to your purpose and values
What is Your Brand Purpose?
Aligning your brand with your organization’s purpose can build connection and...
Speak up. How women leaders can communicate more confidently.
Speak-up: How Women Leaders Can Communicate More Effectively
Who among us hasn’t been talked over, interrupted, or, infuriatingly, had...
Sorry not sorry. The art of the good corporate apology.
Sorry Not Sorry: Why Can’t Brands Get Apologies Right?
All too often we end up reading the headlines and cringing...
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